Long read as a way of presenting information in modern online media

Abstract

The active development of technology at the end of the twentieth century contributed to significant changes in the information environment in general and in media in particular. Media have switched from informing to communication, a multimedia component has appeared on the Internet resources. These processes contributed to the emergence of new genre forms, made changes to the scale of professional priorities and standards for writing texts. Along with media transformations, consumers of information products are also changing. So, due to the abundance of various resources, they become more demanding. In the media space, such a format for presenting information as a long read has appeared. This is a large volume text, for the design of which various multimedia elements are used (video, audio, photo, infographics, diagrams, maps, etc.). Using this method of presenting material, readers can completely «plunge» into the story. A long read appeared on The New York Times in 2012. The publication was titled «Snowfall: Avalanche in Creek Tunnel». This material marked the emergence of a new format for presenting information. In Ukraine, the first long read was released on March 2014 on the website Ukrainska Pravda. Zyttya. It is noteworthy that with the development of the global network, a tendency to reduce the volume of materials has appeared. Short newsletters are popular on the Internet. However, long reads are no less popular. The secret of a long read’s interest is first of all, in creative design and simple presentation of a large text. Despite the interest of scientists in the new trends in journalism and the development of online media, long read is little studied. The history of the appearance and development of a long read, multimedia components that help to create a long read, the topics of long reads are discussed in the paper.