Internet Communication on Museum Subjects in the Context of Tourism (on the example of Kyiv, Lviv and Kharkiv).

Abstract

Representation of tourist sites of Ukraine on the Internet widely popularizes Ukraine as a tourist friendly and interesting country, and thus, helps the country to integrate into the international tourist community faster. The article explores the mapping of Ukrainian tourist-related special sites in various regions of Ukraine on the example of museums, We study tourist communication as a feedback to these objects, which is currently relevant, as tourists’ communication via bloggering and on tourist and other websites influences domestic and foreign tourists when they choose, which place to visit, and helps to understand the similarities and differences between tourism objects of the same type in different regions of our country. For our analysis, we have chosen thematically similar museums, located in Eastern, Western and Central Ukraine, in particular, apothecary museums. These museums have been analyzed according to independently developed criteria, which somehow affected tourists' choice of an object to visit, namely: self-positioning of a tourist object; its advantages as a tourist object; interesting facts about a tourist site; location of a tourist site; the specifics of its interior; photos, videos; reviews and communication of tourists. For the analysis of apothecary museums in Kharkiv, Kyiv and Lviv, six Ukrainian blogs and sites of a tourist and other orientation have been selected. The article analyzes both common and different characteristics of general thematic museums located in different regions of Ukraine, and the communication of tourists through them – and it is determined that to form a complete general idea of a museum of a certain type, located in several regions of the country, it is enough to visit one in the selected region. The analysis of tourist communication demonstrates the potential impact of publications about tourist sites on the choice of tourism destinations.