The features of demotivator as a new form of communication

Abstract

The article focuses on the one of the most common components of visual communication. It is such an Internet phenomenon, as a demotivator, a demotivating poster, or an image, comprising a graphical component in a black frame and an explanatory text. Demotivator is an independent electronic genre, a kind of a non-personal form of mass communication, the peculiarity of which lies in the channel and in the sphere of functioning. We found that demotivator is a specific speech genre with its own communicative and pragmatic characteristics: verbalist, graphic, intertextual, symbolic, subjectivistic. Demotivator as a result of reflection on current events in times of global change has generated a wave of national creativity. Dem combines the communicative quality of a joke, a poster, a cartoon and a collage as a form of expression. An important mechanism for creating posters is intertextuality. Demotivators are focused on the effect of recognition and usage of intertextual components.