PUBLIC DIPLOMACY AS AN EFFECTIVE MECHANISM OF THE FOREIGN POLICY OF THE STATE
Keywords:
public diplomacy; «soft power»; information society; national interests; national image of the state; foreign policy of UkraineAbstract
The phenomenon of «public diplomacy» and its importance for the foreign policy of the state are researched. Considerable attention is paid to considering public diplomacy as a means of establishing long-term relationships that create favorable conditions for state policy. The importance of introducing the practice of public diplomacy in Ukraine in order to defend national interests and promote a positive international image of the state is grounded.
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