Socio-ethical marketing concept: disadvantages of implementation and perspectives of development in tourism

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Keywords:

socio-ethical marketing, concepts of tourist marketing, eco-friendly hotel

Abstract

The article analyses the approaches to the application of the concept of socio-ethical marketing in tourism; identifies the difficulties and benefits of  business based on this concept.

The article considers activities of tourism enterprises implementing programs of socio-ethical marketing with a description of the difficulties and the results achieved.

The article suggests ways to use and evaluate the appropriateness of applying the concept of socio-ethical marketing in tourism and hospitality.

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Issue

No. 5 (2016): The Journal of V.N. Karazin Kharkiv National University Series "International Relations. Economics. Country Studies. Tourism"

Section

Tourism and hospitality research

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How to Cite

Socio-ethical marketing concept: disadvantages of implementation and perspectives of development in tourism. (2016). The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, 5, 134-137. https://periodicals.karazin.ua/irtb/article/view/6632