Продвижение территории посредством взаимодействия событийного маркетинга и событийного туризма

Authors

  • Т. Климова
  • Е. Вишневская
  • Е. Аноприева

Keywords:

маркетинг территорий, продвижение территории, событий маркетинг, событийный туризм,

Abstract

Продвижение территории посредством взаимодействия событийного маркетинга и событийного туризма. Статья посвящена изучению событийного маркетинга как весьма значимого инструмента продвижения территории. Отмечается необходимость активного взаимодействия событийного маркетинга и событийного туризма с целью успешного развития территории.

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Issue

No. 1086 (2013): The Journal of V.N. Karazin Kharkiv National University Series "International Relations. Economics. Country Studies. Tourism"

Section

Country studies. Tourism

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How to Cite

Продвижение территории посредством взаимодействия событийного маркетинга и событийного туризма. (2014). The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, 1086, 149-152. https://periodicals.karazin.ua/irtb/article/view/4748