The sensory marketing in the travel business is - the latest technology in the tourist product promotion

Authors

  • Olena Evtushenko

Keywords:

sensory marketing, aromamarketing, tourist product,

Abstract

The article is devoted to the problems of the sensory marketing and its possible use in the travel business. The basic elements of the sensory marketing are analyzed and their roles in the tourist product promotion on the market are defined.

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Issue

No. 1086 (2013): The Journal of V.N. Karazin Kharkiv National University Series "International Relations. Economics. Country Studies. Tourism"

Section

Country studies. Tourism

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How to Cite

The sensory marketing in the travel business is - the latest technology in the tourist product promotion. (2014). The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, 1086, 145-148. https://periodicals.karazin.ua/irtb/article/view/4747