Оцінка ефективності засобів рекламної діяльності в сфері туристичного бізнесу

Authors

  • Олена Бойко
  • Анастасія Мудранінець

Keywords:

реклама, рекламна діяльність, рекламна кампанія, зовнішня реклама, Інтернет реклама, ефективність рекламної діяльності,

Abstract

У статті досліджено основні типи реклами в туризмі, проаналізована ефективність використання кожного з них. Висвітлено основні тенденції та аспекти рекламування продукту туристичних підприємств. Розглянуто особливості вибору рекламних носіїв в залежності від бюджету рекламної компанії та цілей комунікаційної політики. Розроблені практичні рекомендації щодо вибору ефективних засобів рекламної діяльності в сфері туристичного бізнесу.

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Issue

No. 1086 (2013): The Journal of V.N. Karazin Kharkiv National University Series "International Relations. Economics. Country Studies. Tourism"

Section

Country studies. Tourism

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How to Cite

Оцінка ефективності засобів рекламної діяльності в сфері туристичного бізнесу. (2014). The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, 1086, 117-121. https://periodicals.karazin.ua/irtb/article/view/4741