Types of internet advertising of hotel enterprises

Authors

Keywords:

Internet advertising, hotel search engine optimization, hotel website, contextual advertising, social media marketing, banner advertising

Abstract

The article deals with detailed analysis of the main types of Internet advertising, which hotel industry enterprises use. The author analyzes the nature and significance of each means of Internet advertising to increase the number of room bookings. The study identifies the most efficient tools of Internet advertising: hotel search engine optimization (SEO), hotel website optimization, as well as contextual advertising and promotion in social networks. The author states that every Internet advertising means  by competent and cost-effective use  necessary to take web analytics measures

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Issue

No. 6 (2017): The Journal of V.N. Karazin Kharkiv National University Series "International Relations. Economics. Country Studies. Tourism"

Section

Tourism and hospitality research

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How to Cite

Types of internet advertising of hotel enterprises. (2017). The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, 6, 167-174. https://periodicals.karazin.ua/irtb/article/view/10022