Formation features of medical services market in Ukraine at the present stage
The author analyzes the existing problems of social marketing at the medical care market, considering the total market approach. The article studies the effectiveness of care services monitoring, cooperation of public-private sector of medicine and qualitative control of medical services. The author pays attention is given to the concepts such as market size of medical services, their availability and market prices, sustainable development of the health care.
Пушмак Г. Маркетингові шляхи реформування медицини в Україні / Г. Пушмак // Маркетинг в Україні. – 2013. – № 3. – С. 28–32.
Семенов В. Ю. Экономика здравоохранения / В. Ю. Семенов. – М. : ООО «Медицинское информационное агенство», 2006. – 472 с.
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