Musical Heritage as a Factor in Shaping Ukraine's Tourist Appeal

Abstract

The article is devoted to the analysis of musical heritage as a factor in shaping Ukraine’s tourism attractiveness in the context of the growing importance of cultural tourism as a tool for sustainable development. The focus of the study is on exploring the potential of musical heritage as a significant resource of intangible cultural heritage capable of stimulating interest in Ukrainian tourist destinations and contributing to the preservation of cultural identity. Subject of the study – the musical heritage of Ukraine in the context of its integration into contemporary tourism practices and the development of a strategy for enhancing tourism attractiveness based on authentic cultural experiences. The aim of the study is to identify the prospects for developing Ukraine’s tourism appeal through the promotion of its musical heritage, particularly by examining its potential as an essential component of tourism. Research methodology is based on an interdisciplinary approach that combines methods of cultural studies, tourism studies, sociology, and systems analysis. The study includes content analysis of regulatory documents, analytical reports, and academic publications, as well as the development of a conceptual model for integrating musical heritage into the tourism space. Research results. The study reveals that musical heritage, as one of the most expressive forms of national identity, holds strong potential for revitalizing tourism activities, especially in the context of growing interest in cultural authenticity. At the same time, the absence of a systematic approach to utilizing musical resources in Ukraine’s tourism sector complicates the formation of a coherent policy in this field. Conclusions. The proposed conceptual model serves as an analytical tool for identifying the key mechanisms through which musical heritage can become a catalyst for increasing the country’s tourism appeal. This approach not only enhances the cultural value of tourism products but also provides socio-economic benefits, supports the preservation of national heritage, and expands opportunities for international cultural communication.