The consumer value of goods in the context of the digitalization of the economy

DOI: https://doi.org/10.26565/2310-9513-2021-13-04
Keywords: consumer value, digitalization of the economy, market entities, enterprise of market, consumer market

Abstract

The object of the research is the consumer value of a product as the basis for the quality of an enterprise's products in the context of the digitalization of the economy. The purpose of the work is to formulate a set of recommendations for increasing the consumer value of the product on the basis of research and assessment of the consumer value of the product as the basis for product quality. The research methods are based on three main approaches: monetary, non-monetary and synthetic. In the course of the study, the methodological foundations of the formation of the consumer value of products were considered, the influence of the consumer value on the quality of products was investigated, the consumer value of products was analyzed in the context of the digitalization of the economy. As a result of the study, practical recommendations and measures were developed to increase the consumer value of products in the context of the digitalization of the economy. The results of the study are to develop a set of measures to improve the production process of the enterprise in order to increase the quality of products by increasing consumer value in the context of the digitalization of the economy. Research prospects: it is planned to study more deeply the problems of interaction between product quality and consumer value, develop a complex and a program to increase the consumer value of products in the context of the digitalization of the economy.

Downloads

Download data is not yet available.

References

/

References

Published
2021-06-29
Cited
How to Cite
Vitalina Babenko, Hanna Fedorova, & Boris Pokhodenko. (2021). The consumer value of goods in the context of the digitalization of the economy. The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, (13), 38-49. https://doi.org/10.26565/2310-9513-2021-13-04
Issue
No. 13 (2021): The Journal of V. N. Karazin Kharkiv National University. Series "International Relations. Economics. Country Studies. Tourism"
Section
Economy

Authors submitting publications for this edition agree to the following terms:

  • The authors retain the copyright to their publications and grant the journal “The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism” for the right of first publication.
  • Submission and acceptance of a publication to the journal means that the authors grant the journal a non-exclusive license to publish, distribute, and archive the material in print and electronic form and to include it in international abstracting and bibliographic databases.
  • Authors may:
  • deposit the published version of their work in institutional or disciplinary repositories,
  • distribute it on personal or professional web pages,
  • use the material for educational or research purposes,

provided that:

  • the publication is not altered,
  • it is not used for commercial purposes,
  • a complete bibliographic reference for the publication in the journal is provided.

 Authors' Responsibility

  • The authors guarantee that the submitted publication is an original work and does not infringe on the copyrights or intellectual property of third parties.
  • The authors confirm that this manuscript has not been published previously and is not under consideration by another publisher.
  • If the publication uses materials (figures, tables, data, etc.) belonging to third parties, the authors are responsible for obtaining the necessary permissions and for correctly citing the sources.

Publisher's Responsibility

  • This publication ensures a transparent and ethical publication process, as well as open access to all materials in accordance with the terms of the CC BY 4.0 license.
  • The publication guarantees long-term digital preservation of content by archiving it in internal and external repositories.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication of this work under the terms of a license Creative Commons Attribution License 4.0 International (CC BY 4.0).
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.