Strategic guidelines to ensure competitiveness of enterprises in terms of digitalization
Abstract
The article is devoted to the definition of strategic guidelines for ensuring the competitiveness of enterprises in the context of digitalization. Special attention is paid to the key characteristics of enterprise competitiveness. The features of the influence of digital trends on the competitiveness of enterprises are analyzed. The factors that affect the competitiveness of enterprises in the context of digitalization are characterized. It is determined that internal factors, such as investment in technology and qualification of personnel, are the basis for adaptation to digital changes, while external factors, in particular competition and technological innovations, determine the opportunities for growth and development in the global market. It is substantiated that the analysis of competitiveness of an enterprise should be aimed at assessing its level in the context of competition, identifying factors and reasons determining success or failure, as well as determining the main competitors and conditions prevailing in the industry. SPACE-analysis of the activities of Intertop Ukraine LLC was conducted, which showed that the company is in a competitive strategic state, which is typical for an attractive industry with development prospects. Some aspects of formation of the strategy of increasing the competitiveness of enterprises in the context of digitalization are characterized, in particular, strategic guidelines and stages of formation of the strategy of increasing the competitiveness of enterprise are defined. It has been substantiated that the effective use of digital technologies in combination with innovative approaches to management, flexibility of strategies and sustainable development will allow enterprises not only to maintain their competitive positions, but also to achieve sustainable success in the conditions of the modern economy, accordingly, digitalization acts not only as a tool, but also as a strategic vector of transformation, capable of radically changing approaches to ensuring competitiveness. It is determined that ensuring the competitiveness of enterprises in the context of digitalization is a process of continuous improvement based on innovation, effective management of resources and value creation for customers, and the synergistic integration of these elements will allow enterprises to ensure sustainable development, maintain competitive positions in the market and adapt to the conditions of a dynamic economic environment.
Downloads
References
Boyarinova, K. O., Knyzhnyk, K. I., & Zaharchuk, A. P. (2023). Genesis of competitive development of industrial enterprises. Electronic Scientific and Practical Publication in Economic Sciences, 18, 39-46. doi: https://doi.org/10.46783/smart-scm/2023-18-4
Bochko, O. Yu., & Kozhushko, P. I. (2024). Theoretical approaches to defining «enterprise competitiveness». Economy and Society, 61. doi: https://doi.org/10.32782/2524-0072/2024-61-82 (in Ukrainian)
Sapotnitska, N.Ia., & Kozak, V.Ie. (2023). Strategies for increasing the competitiveness of the enterprise and their synergy in the conditions of war. Transformation Economy, 2(02), 40-52. doi: https://doi.org/10.32782/2786-8141/2023-2-9 (in Ukrainian)
Kovalchuk, A.M., & Safonik, N.P. (2024). Strategic determinants of ensuring enterprise competitiveness in the context of activating project activities. Scientific innovations and advanced technologies, 11(39), 921-931. doi: https://doi.org/10.52058/2786-5274-2024-11(39)-921-931 (in Ukrainian)
Arefieva, О., Miahkykh, I., Kovalenko, N., Zham, О., & Popova, G. (2021). The process management of ensuring the enterprise competitiveness in the conditions of economic processes informatization. Financial and credit activity: problems of theory and practice, 1(36), 302-310. doi: https://doi.org/10.18371/fcaptp.v1i36.227907
Vasyltsiv, T.H., Zaichenko, V.V., & Lupak, L.R. (2023). Strategic and tactical principles of planning for strengthening the competitiveness of hostel and restaurant enterprises. Development service industry management, 1, 13-19. doi: https://doi.org/10.31891/dsim-2023-1(2) (in Ukrainian)
Arefieva, O. V., & Hodun, V. I. (2023). Strategy of increasing the competitiveness of the enterprise in the market of transportation services. Economy and Society, 55. doi: https://doi.org/10.32782/2524-0072/2023-55-113 (in Ukrainian)
Pushkar, T. A., Sobolieva, H. H., & Slavuta, O. I. (2023). Digitalization as a factor of ensuring the competitiveness of the enterprise. Sustainable Development of Economy, 2 (47), 165-170. doi: https://doi.org/10.32782/2308-1988/2023-47-24 (in Ukrainian)
Siruk, O. M. (2024). Digitalization of business and its impact on the competitiveness of business entities in the field of trade. Economy and Society, 66. doi: https://doi.org/10.32782/2524-0072/2024-66-85 (in Ukrainian)
Biswas, A. (2023). Construing drivers of firm competitiveness: coalescing pursuit of excellence with entrepreneurial competencies. International Journal of Productivity and Performance Management, 72(7), 2069-2092. doi: https://doi.org/10.1108/IJPPM-08-2021-0447
Lewandowska, A., Berniak-Woźny, J., & Ahmad, N. (2023). Competitiveness and innovation of small and medium enterprises under Industry 4.0 and 5.0 challenges: A comprehensive bibliometric analysis. Equilibrium. Quarterly Journal of Economics and Economic Policy, 18(4), 1045-1074. doi: https://doi.org/10.24136/eq.2023.033
Fan, M., Liu, J., Tajeddini, K., & Khaskheli, M. B. (2023). Digital technology application and enterprise competitiveness: The mediating role of ESG performance and green technology innovation. Environment, Development and Sustainability, 1-31. doi: https://doi.org/10.1007/s10668-023-03979-3
Arefieva, O.V., Piletska, S.T., Miahkykh, I.M., & Arefiev, S.O. (2020). Development Of The Innovation Activity Of Enterprises In The Digital Economy. International Journal of Advanced Science and Technology, 29(8s, 2304-2311. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/14703/7492
Tchuente, D. & El Haddadi, A. (2023). One decade of big data for firms' competitiveness: insights and a conceptual model from bibliometrics. Journal of Enterprise Information Management, 36(6),1421-1453. doi: https://doi.org/10.1108/JEIM-03-2022-0074
Shaulska, L., Kovalenko, S., Allayarov, S., Sydorenko, O., & Sukhanova, A. (2021). Strategic enterprise competitiveness management under global challenges. Academy of Strategic Management Journal, 20(4), 1-7. Retrieved from https://www.abacademies.org/articles/strategic-enterprise-competitiveness-management-under-global-challenges-10917.html
Kot, O. V., Chatchenko, O.Ie., & Streliaieva, O.R. (2023). Methods for assessing the international competitiveness of IT companies. Economics. Management. Business, 4(43), 63-68. doi: https://doi.org/10.31673/2415-8089.2023.040707 (in Ukrainian)
Yurchyshyn, Ya.V., Parasii-Verhunenko, I.M., & Nazarova, K.O. (2023). Methods of choosing strategic alternatives for the development of a commercial enterprise. Black sea economic studies, 79, 212-216. doi: https://doi.org/10.32782/bses.79-32 (in Ukrainian)
Intertop Ukraine Official Site. Retrieved from https://intertop.ua/uk-ua/ (in Ukrainian)
Hurdawaty, R., & Tukiran, M. (2024). Strategies to Increase the Competitiveness of Micro, Small and Medium Enterprises (MSMEs): A Narrative Literature Review. South Asian Journal of Social Studies and Economics, 21(1), 1. doi: https://doi.org/10.9734/SAJSSE/2024/v21i1768
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8, 163. doi: https://doi.org/10.3390/joitmc8030163
Huu, A. (2023). Improving the dynamic competitiveness of enterprises: research in the field of tourism. The EUrASEANs: Journal on Global Socio-Economic Dynamics, 1(38), 90-103. doi: https://doi.org/10.35678/2539-5645.1(38).2023.90-103
This work is licensed under a Creative Commons Attribution 4.0 International License.
