DIGITALIZATION OF ENTREPRENEURIAL ACTIVITY

Abstract

The article considers a number of issues related to the concept of digitalization of entrepreneurial activity, its content, advantages and disadvantages, problems of its perception and implementation in domestic enterprises. The analysis is based on the premise that digitalization, covering all areas of the economy and business, contributes to the establishment of internal and external relations and, ultimately, to increase company productivity and business efficiency. Based on a comparative analysis of the definitions of digitalization, the following interpretation of this term is proposed: “digitalization of entrepreneurship” is a process of business transformation that involves the use of digital technologies to optimize business processes, increase company productivity and improve customer experience. Successful implementation of digitalization requires a proper understanding of these processes by the management of the enterprise. Rapid changes in the external environment in the context of globalization are forcing us to adapt to new digital innovations. Business owners should understand that in order to be competitive in today's environment it is necessary to implement new approaches to doing business and develop new products using digital channels of the enterprise. Digitalization helps to generate new business ideas, increases creativity and innovative approaches to their activities. A component of the digitalization process is to meet the needs of retailers who are constantly changing and interacting with new technologies, seeking to quickly and comfortably meet their own needs. The advantages and disadvantages of digitalization are generalized and grouped. It is noted that the benefits are not guaranteed, and in case of failure may not appear. The key role is played by the qualification of staff: the availability of highly qualified personnel is a necessary condition for successful digitalization, so the appropriate staffing is one of the difficulties faced by the company in the implementation of digitalization processes. Digitalization of entrepreneurship is an innovative creative process, so there can be no standard instructions for its implementation. However, it can be argued that the key to its successful implementation is corporate culture and innovation in activities at all levels of the enterprise in order to implement operational changes. The digitalization of the enterprise will promote the development of new types of business activities, the formation of a new quality of economic relations, the disclosure of intellectual and creative potential of all employees. This is especially important to increase the competitiveness of the enterprise.