UKRAINIAN CONTEXT OF TRADITION: ADAPTATIVE MECHANISMS OF COMMUNICATIVE PRACTICES

Abstract

Based on the review of communication practices in the context of Ukrainian traditions are determined that the level of «familiar society» for a long time in Ukrainian culture was presented to the extended family, but no clan, as in Chinese culture, or corporation, as in Japanese culture. The negative effects have Sovietization of Ukrainian culture where family relationship are replaced with «single Soviet people» destroyed public understanding and sociability. Despite this Ukrainian traditional culture retains a high adaptation, the ability to upgrade and improvement. Interaction communicative practices of traditional cultures and contemporary global international culture produces its own image «I» and own identity.