Communicative Practice of «Information Share» as Immanent Element of Today’s Social Media

  • Oksana Lychkovska The Institute of Social Sciences Odessa I.I.Mechnikov National University, 24/26, French Bul., Odessa, 65058, Ukraine https://orcid.org/0000-0001-9694-4353
Keywords: communicative practices, social media, «share of information», social networks, Web 2.0, Wayback Machine

Abstract

The paper deals with the new communicative practices of social media - the practices of «sharing» or «exchanging» of information. Within which it is possible to allocate such basic logic manifestations as the following: the emergence of «fuzzy objects» that share or exchange which are defined as such global categories as «your world» and / or «your life»: your thoughts, photos, videos, your events and using of the word «share information» without the transmission of any information, but only to maintaining social contact or to providing access to join significant individuals or groups. Thus, we can emphasize the rhetorical power of the phenomenon of «share» and «share» information, which carries a positive connotation of equality, selflessness and provides information that is associated with positive social relationships. At the same time we dwell on the mystificative component of «positive exchange». We also examine main social functions and dysfunctions, manifested in social networks, when users exchange information and communicate, as well as basic motivational model provided due to such exchange.

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Author Biography

Oksana Lychkovska, The Institute of Social Sciences Odessa I.I.Mechnikov National University, 24/26, French Bul., Odessa, 65058, Ukraine

PhD in Sociological Science, Associate Professor, Department of Sociology, lychkovska@mail.ru

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Published
2017-03-27
How to Cite
Lychkovska, O. (2017). Communicative Practice of «Information Share» as Immanent Element of Today’s Social Media. Visnyk of V. N. Karazin Kharkiv National University. Series "Sociological Studies of Contemporary Society: Methodology, Theory, methods", 37, 177-182. Retrieved from https://periodicals.karazin.ua/ssms/article/view/8049
Section
Empirical Researches of Modern Society