Projecting of images in social communicative practice

Authors

Keywords:

communicative image, social communication, informational environment

Abstract

The paper considers image as a leading factor of communicative practices and socio-cultural reality. The author's definition of social communication as an exchange of synthetic communicative images is given. The process of creation of images in communicative practice is investigated. The definition of communicative image is formulated and its characteristics are described. The features of presentational and representational images are analyzed.

Author Biography

  • Natalia Udris, Kiev National University of Culture and Arts, 36, Yevhen Konovalets str., Kyiv 01601, Ukraine

    PhD of Sociology, Deputy Head of the Graphic Design and Advertising Department, Associate Professor, udris.nata@gmail.com

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Published

2019-08-21

Issue

No. 999 (2012)

Section

Theoretical and Methodological Problems of Sociology

How to Cite

Projecting of images in social communicative practice. (2019). Visnyk of V. N. Karazin Kharkiv National University. Series Sociological Studies of Contemporary Society: Methodology, Theory, Methods, 999, 73-78. https://periodicals.karazin.ua/ssms/article/view/13922

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