Theory of Creative Action as Theoretical and Methodological Grounds of Researches of Consumer Choice
Keywords:
consumer choice, social action, theory of social action, theory of creative action
Abstract
In the article theory of social action are examined as theoretical and methodological grounds for researches of consumer choice. The special attention is spared to the theory of creative action by H. Joas. In opinion of author, she has most potential for explanation of such phenomenon, as a consumer choice, as accents attention on that every human action contains the elements of spontaneity, chance and freedom of choice, that is why at the analysis of social action it is necessary also to take into account previous experience, situational context an action and judgements what be going on changes are opened out in that and is recorded.
Downloads
Download data is not yet available.
References
1. История теоретической социологии. В 4-х т. Т. 4. [Текст] / Отв. ред. и составитель Ю.Н. Давыдов. – М.: Издво “Канон+” ОИ “Реабилитация”, 2002. – 736 с.
2. Девятко И.Ф. Социологические теории деятельности и практической рациональности [Текст] / И.Ф. Девятко. – М. : Аванти плюс, 2003. – 336 с.
3. Йоас, Ханс Креативность действия [Текст] / Х. Йоас ; пер. с нем. – СПб. : Алетейя, 2005. – 320 с. (Серия “Левиафан: Государство. Общество. Личность”).
4. Maines D.R. Hans Joas: G.H. Mead. A Contemporary Re-examination of his Thought [Electronic resource] / D.R. Maines // The American Journal of Sociology. – 1987. – Vol. 93. – № 1. – P. 198–201. – Mode of access: http://www.jstor.org/pss/27796822.
5. Горностаева М.В. Креативность социального действия по Х. Йоасу – постулаты и пределы [Текст] / М.В. Горностаева // Социологические исследования. – 2010. – № 6. – С. 23–26.
2. Девятко И.Ф. Социологические теории деятельности и практической рациональности [Текст] / И.Ф. Девятко. – М. : Аванти плюс, 2003. – 336 с.
3. Йоас, Ханс Креативность действия [Текст] / Х. Йоас ; пер. с нем. – СПб. : Алетейя, 2005. – 320 с. (Серия “Левиафан: Государство. Общество. Личность”).
4. Maines D.R. Hans Joas: G.H. Mead. A Contemporary Re-examination of his Thought [Electronic resource] / D.R. Maines // The American Journal of Sociology. – 1987. – Vol. 93. – № 1. – P. 198–201. – Mode of access: http://www.jstor.org/pss/27796822.
5. Горностаева М.В. Креативность социального действия по Х. Йоасу – постулаты и пределы [Текст] / М.В. Горностаева // Социологические исследования. – 2010. – № 6. – С. 23–26.
Published
2019-08-21
How to Cite
Vaculenko, S. (2019). Theory of Creative Action as Theoretical and Methodological Grounds of Researches of Consumer Choice. Visnyk of V. N. Karazin Kharkiv National University. Series "Sociological Studies of Contemporary Society: Methodology, Theory, methods", (999), 69-72. Retrieved from https://periodicals.karazin.ua/ssms/article/view/13921
Issue
Section
Theoretical and Methodological Problems of Sociology
