Future agents of Ukrainian Market of Aesthetic Service (Experience of Pilot Research on Student-Design)

Abstract

The paper presents the results of quantitative explorative research of Ukrainian art and aesthetic services market future employees – Ukrainian Olympiad on Design participants. According to the survey, future artists-designers have a high level of professional motivation, related to the social serving, and do not consider their work as an ordinary commodity. The findings of the study concern the personal qualities, motives and plans of designers, artist’s and designer’s professional features and aesthetic services market in Ukraine. It is argued that the artist-designer is included into the symbolic struggle for status in the field of art only if have rejected the consumer tastes orientation, which defines his professional career as a producer on the art and aesthetic services market. Findings of the study relate to the role of design as a sub-field of art, which is guided by the principles of classical aesthetics and focused on serving the mass market, therefore its product is the closest to the form of commodity. Consequently, the design can be considered as a specific kind of “market art”, intended for the consumer outside the field of “pure art”.