Мain trends of development of the restaurant industry of Ukraine in modern conditions
DOI:
https://doi.org/10.26565/2310-9513-2021-14-13Keywords:
restaurant business, pandemic, quarantine restrictions, restaurant services, franchisingAbstract
Restaurant business – one of the few activities that became popular in ancient times, despite the rapid development, this activity has not lost its popularity to this day. For two centuries, experts have been studying the problems of identifying success factors in the restaurant industry. But a professional chef and an incomparable menu, stylish design and excellent service - all this in itself is not yet able to ensure high occupancy of the restaurant. One of the main criteria for the success of catering establishments - location in a place with heavy traffic, new formats, modern solutions in order to stand out in the market and win the loyalty of its audience. The article highlights the main trends in the development of the restaurant industry of Ukraine in modern conditions and conditions of activity during the pandemic COVID-19. The indicators of the development of the restaurant industry of Ukraine in recent years, as well as the impact of quarantine restrictions due to the pandemic COVID-19 on the quantitative indicators of the development of the restaurant services market are analyzed. The subject of the study is the analysis of the current state and trends in the restaurant industry of Ukraine. The purpose of the study is to identify trends and prospects for the restaurant industry development of Ukraine in modern conditions. General scientific research methods are used: system, descriptive, comparative and structural-logical analysis. The study obtained the following results: identified the main trends in the restaurant industry of Ukraine and the impact of the COVID-19 pandemic on their formation. Conclusions: the expediency of changing the format of restaurants after quarantine restrictions and the use of innovations in cooking, design, which include creative cuisine, high-tech style, catering service, etc.
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