INVESTMENT ANALYSIS OF THE WORLD'S LARGEST PRODUCER IN FOOD AND BEVERAGES SECTOR

  • О. В. Доценко V.N. Karazin Kharkiv National University
  • Р. Р. Луценко V.N. Karazin Kharkiv National University https://orcid.org/0000-0003-0737-3902
  • О. В. Іванкіна V.N. Karazin Kharkiv National University
Keywords: financial analysis, DCF model, WACC calculation, cost of equity, investment analysis

Abstract

The assessment of the financial appeal of investments in stocks and securities is carried out by large specialized firms, but the public information on joint-stock giants is accessible to everyone, so why can no one predict the further course of events in the market? Using the methods of quantitative analysis, it is possible to make an independent forecast of the share prices movement at least for 5 years ahead. The article presents a comprehensive financial and investment analysis of the world's largest food producer using specialized methods for evaluating and comparing businesses.

The investment appeal of the international food company Nestlé is examined, using mathematical methods of economic investment analysis. The result of the study is a short term growth forecast, which can be used for effective investment activity. A comprehensive analysis of the company’s activities across all product verticals is carried out, the main dominant and most promising sectors are identified. Besides, financial indicators are predicted and estimated, including those of organic growth, margin, and EBITDA. The dynamics of the balance and changes in cash flow are also analyzed. Using such valuation methods as DiscountedCashFlow, Asset Pricing Model and WACC Calculation, three scenarios of the of Nestlé shares movement in the stock market are developed.

Our conclusions show, that the company's activities are characterized by: a slow but steady financial growth, artificial redemption of shares to stimulate price growth, market oversaturating with competitors, overpriced stock, a wide variety of portfolio companies.

Our research allows us to determine the investment attractiveness of the shares and recommend holding shares. Industry dynamics exceeds the Group’s reaction and the company`s shares are overvalued. In addition, Nestle has a powerful long-term revenue growth potential, which is confirmed by our calculations.

Downloads

Download data is not yet available.

References

Robinson, T.R., Henry, E., Pirie, W.L., Broihahn, M.A. (2015). International Financial Statement Analysis.

Demirel, E., Atakisi, A., Atmaca, M. (2011). Financial and economic factors affecting debt ratio and ROE; ISE tourism firms case. European Journal of Scientific Research. 61(3), 458-466.

Raifeld, A., Gurfinkel, M., Rao, R., Xi, H., Saxena, S. (2004). An Analysis of the Food and Beverage Industry. Retrieved from people.stern.nyu.edu/adamodar/pdfiles/cfprojs/food.pdf.

EU-MERCI: Analysis of Food and Beverage sector in different Countries. Retrieved from http: .www.eumerci-portal.eu/documents/20182/38527/10+-+Other+countries.pdf.

International Journal of Economics and Financial Issues (2017). 7(3), 537-541. Retrieved from http://dergipark.gov.tr/download/article-file/365425.

Méndez, O.A., Castro, L.B., Gómez, J.G. (2010). Qualitative and quantitative analysis of Nestlé. Retrieved from http: .diposit.ub.edu/dspace/bitstream/2445/ 46834/1/Qualitative%20and%20Quantitative%20Analysis%20of%20Nestl%C3%A9.pdf.

Official cite of Nestle company. Retrieved from https: www.nestle.ua.

Official cite of The Nielsen Company. Retrieved from https: www.nielsen.com.

The portal for statistics. Retrieved from https: www.statista.com.

World Bank Open Data. Retrieved from https: data.worldbank.org.

Komarist, K.A., Ivankina, O.V., Lutsenko, R.R., Dotsenko, О.V. (2019). Investment analysis of the world's largest producer in food and beverages sector. The Digital economy: models and methods of analysis, 166-168. (In Ukrainian)

BCG: How Big Consumer Companies Can Fight Back. Retrieved from https: .www.bcg.com/publications/2017/strategy-products-how-big-consumer-companies-can-fight-back.aspx.

Published
2019-06-06
How to Cite
Доценко, О. В., Луценко, Р. Р., & Іванкіна, О. В. (2019). INVESTMENT ANALYSIS OF THE WORLD’S LARGEST PRODUCER IN FOOD AND BEVERAGES SECTOR. Bulletin of V. N. Karazin Kharkiv National University Economic Series, (96), 95-102. https://doi.org/10.26565/2311-2379-2019-96-10