Theoretical basis of modernization of public administration in the conditions of digitalization of public relations.
Abstract
Public administration in the context of digitalization of public relations requires digital transformation and reform of the existing system. One of the key tasks for public authorities today is to move away from established stereotypes of carrying out their activities and transition to new models that correspond to radical changes in social reality. One of the important areas of public administration in the context of digitalization of public relations is the formation and correction of the personal information space of citizens and public servants.
The article examines theoretical approaches to the modernization of public administration: public-administrative, political-sociological, social-legal, information-communicative. Problematic issues that may serve as an obstacle to digitalization in public administration are identified.
The factors of modernization of public administration and the features of the implementation of tools for the formation and correction of citizens’ personal information space are summarized.
The modern approach to the modernization of public administration in the context of digitalization of public relations should take into account: factors that influence the modernization of public administration; ways propaganda enters the personal information bubble through advertising and recommendations, bots that take personal preferences into account, bloggers and pseudo-experts, pseudo-local media, pseudo-patriotic media; algorithmization and personalization of the personal information bubble.
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References
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