The current state of application of the media-communicative mechanism of public administration in Ukraine.

Ivan Lopatchenko Education and Research Institute of Public Administration of V. N. Karazin Kharkiv National University, 4 Svobody Sq., Kharkiv, 61022, Ukraine https://orcid.org/0000-0003-2777-7189

Keywords: public administration, mechanism, communication, media, authorities, public, digital technologies.

Abstract

The importance of media communication in public administration is due to the need for rapid and high-quality exchange of information between state structures and citizens. In the context of globalization and digitalization of society, media resources are becoming not only a tool for information, but also a platform for two-way dialogue, public control and citizen involvement in management processes. In addition, the media-communicative mechanism plays an important role in shaping public opinion, ensuring accountability and responsibility of state structures to citizens. The successful implementation of media-communicative technologies contributes to strengthening trust in government bodies, improving the quality of public services and creating conditions for active participation of citizens in democratic processes.
Thus, the study of modern approaches to the application of the media-communicative mechanism of public administration in Ukraine, especially in modern conditions of war, is an urgent task that requires systematic analysis, the introduction of innovative technologies and the development of effective communication strategies in the field of public administration.

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Author Biography

Ivan Lopatchenko, Education and Research Institute of Public Administration of V. N. Karazin Kharkiv National University, 4 Svobody Sq., Kharkiv, 61022, Ukraine

Postgraduate Student of the Department of Public Policy, Educational and Scientific Institute «Institute of Public Administration», V. N. Karazin Kharkiv National University

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