Cinema on Ukrainian TV Screen: Results of Content-Analysis Listings

Abstract

The main positions, results and conclusions of the study of the current state-run movies and features on Ukrainian TV channels are presented in this paper. Results of content analysis of television programs of leading TV channels («STB», «1+1», «New Channel», “Enter-film”, «2+2») in January-March 2016 are considered. Channels more focused on showing movies on broadcast network are revealed. Broadcasting of films takes a significant share of airtime. Leader in films demonstrating is channel «Enter-film». The smallest number of movies was shown on the TV channel «STB». The films are usually showed in prime-time weekdays. The most popular genres of films are determined. Analysis of their representation in the air each channel was make. Comedies, drams and thrillers largely prevail in the broadcasting. Sports and historical movies were presented in the smallest volume. Countries, which production dominates on Ukrainian television, are determined. A significant level of americanization of modern broadcasting is proved. Quantitative figures on US products domination on Ukrainian television are presented in this article. It is argued that the most ukrainized channel according to showing of films is «2+2». The set of films was analyzed in terms of years of creation. Movies created at the beginning of the XXI century are dominate on the modern screens.