Visual Communication in the Social Transformation Conditions: Updating of the Semantic Space

Abstract

The article deals with the sociological aspects of visual communication during the period of social transformation in Ukraine in the end of the 2013 - 2015 years. We investigate the practice of new visual images, signs and symbols. Determined by the dynamics of their socialization or disappearance. It turns out the level of self-organization and the organizational nature of the acts of visual communication. The author concludes that visual communication is an integral part of social change, and professional associations that are developing its media should be seen as influential social institutions.