Internet Communications as the Factor of Transformation of Social Consciousness in a Hybrid War in Ukraine

Abstract

The article analyzes the methodology of using software for research in the Internet of processes in the public consciousness in conditions of hybrid conflict. We can identify the moving of some issues in the focus of public attention and the dynamics of such attention by using statistics of queries to search engines. The article analyzes statistics of requests «Novorosiya», «LNR», «DNR», «fascists», «banderovzi», «opolchenzi». Available software, which are suitable for the analysis of social networks, have functional only for the analysis of Western social networks. With the program OSoMe we showed downward trend of the use of hashtags in social network «Twitter», which are related to hybrid war. By using the same program we demonstrated the possibility to identify the most influential nodes of networks, who used appropriate hashtags, and to visualize the dissemination of this information using the graph. The same software tool was used for identifying structure of  the hashtags, which accompanied the discussion of a certain theme (hashtag), that could help in identifing relationships between memes and memeplexes. The use of the program NodeXL for defining the structure of communication flows on a particular topic in the social network "Twitter" is demonstrated in the article.