Lviv by the eyes of its inhabitants: experience of evaluation of image by the author's methodology

Tamara Pastukh Lviv Polytechnic National University, 12, str. S. Bandera Lviv, 79013 Ukraine, savka123@ukr.net

Keywords: city image, methodology of evaluation of the city image, sub-model of evaluation of the city image by its residents

Abstract

The paper is dedicated to the consideration of author's methodology on sociological evaluation of city's image and using this methodology for evaluation of Lviv's image by residents of the city. Author's methodology is described both by theoretical and empirical approaches. Empirical results of assessment of Lviv image by its inhabitans according to the main parameters of the methodology are shown.

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Author Biography

Tamara Pastukh, Lviv Polytechnic National University, 12, str. S. Bandera Lviv, 79013 Ukraine, savka123@ukr.net

PhD student

References

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2. Grzegorczyk A. Kreowanie wizerunku miast [Електронний ресурс]/ A.Grzegorczyk, A. Kochaniec.- Warszawa:Wyższa Szkoła Promocji, 2011-s.251 -Режим доступу: http://www.wsp.pl.