Cultural and Social Mediation of Emotions (on Materials of Cross-Cultural Studies)

Abstract

Approaches to understanding the positive and negative emotions are analyzed. It is shown that Western culture is characterized by contrasting positive and negative emotions, for the culture of the East - the understanding of the interaction. Emotional characteristics are analyzed within the classification of such characteristics - individualism/collectivism, femininity/masculinity and power distance. It is shown that the regulation and assessment of positive and negative emotions society uses a variety of mechanisms. These mechanisms are, on the one hand, a subjective measurement, on the other - are developed within the framework of the cultural script and cultural context.