Strategies of Pre-election Speech Constructing (on the material of the US presidential campaign of 2015–16)

Abstract

The paper in question is devoted to the study of the strategies of pre-election speech constructing. In the study conducted on the material of the US presidential campaign of 2015–16 two main strategies used to create and implant in the electorate mind the required image of the political candidate as well as to win the voters over to his / her side are determined. It is concluded that the key strategies are as follows: the build-up strategy and the play-on-downtown strategy strengthened by the theatricality strategy which verbal realization is stylistic expressive means and devices (metaphor, hyperbole, amplification and others).