BRAND MANAGEMENT AS A PART OF COMPETITIVENESS OF INFORMATION INDUSTRY
Keywords:
globalization, competition, brand management, information technology and capabilities
Abstract
The paper describes the main features of the development of information industry in Ukraine, acidified main negative factors affecting the information sector. Proved the importance of brand management in the management of information technology companies. The place brand management for management industry.
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References
Закон України «Про основні засади розвитку інформаційного суспільства в Україні на 2007-2015 роки» (Відомості Верховної Ради України (ВВР), 2007, № 12. - С.102
Єжова Л.Ф. Інформаційний маркетинг: Навч. посібник./ Л.Ф. Єжова. - К.: КНЕУ, 2002. - 560 с.
The Global Information Technology Report 2011-2012, World Economic Forumand INSEAD, 2009.
The Global Talent Index Report: The Outlook to 2015, http://www.globaltalentindex.com/pdf/Heidrick_Struggles_Global_Talent_Report.pdf.
Єжова Л.Ф. Інформаційний маркетинг: Навч. посібник./ Л.Ф. Єжова. - К.: КНЕУ, 2002. - 560 с.
The Global Information Technology Report 2011-2012, World Economic Forumand INSEAD, 2009.
The Global Talent Index Report: The Outlook to 2015, http://www.globaltalentindex.com/pdf/Heidrick_Struggles_Global_Talent_Report.pdf.
Published
2013-09-01
How to Cite
Гнилицький, М. В. (2013). BRAND MANAGEMENT AS A PART OF COMPETITIVENESS OF INFORMATION INDUSTRY. Bulletin of V. N. Karazin Kharkiv National University Economic Series, (1047), 100-104. Retrieved from https://periodicals.karazin.ua/economy/article/view/14183
Section
Economic management. Economics of enterprises
