Strategies of criticism and disapproval in the academic administrative discourse
DOI:
https://doi.org/10.26565/2218-2926-2022-25-02Keywords:
appellative genre, disapproval and criticism strategy, discourse analysis, politeness theory, university leadership discourseAbstract
This article addresses the problem of communicative strategies for conveying criticism and disapproval in statements of appellative genre issued by presidents of American and British top universities. We claim that discursive representation of university chief leaders who are critically evaluating government decisions and incidents forms a linguistic and sociocultural communicative genre system with a set of effective rhetoric and communicative means. In academic administrative discourse, statements of appellative genre are characterized by dynamic application of positive and negative politeness strategies and regular reproduction of value-centered arguments, which update the system of values of the American and British academic communities. Discursive behavior of university chief academic administrators contains the rhetoric that appeals to logic, addressee’s emotions (pathos) and is based on the arguments to ethos, combining this with lexical and stylistic means that ‘threaten’ addressee’ face. Speakers use strategic tautology to increase the significance of the value system of an academic community. The concepts, themes, tasks, and tactical means, identified in the appellative statements of university leaders, contribute to the formation of the concept sphere of American and British academic communities. The results of this present study detail discursive and genre characteristics of the administrative academic discourse and the strategies of conflict (disapproving) discourse in particular. Communicative behavior of university leaders determined, on the one hand, by the value system and, on the other, by strategic aims of communication, can serve as a model of leadership communication and a resource for improving the competence of modern academic leaders.
Downloads
Published
Issue
Section
License
Authors, who publish with this journal, accept the following conditions:
The authors reserve the copyright of their work and transfer to the journal the right of the first publication of this work under the terms of the Creative Commons Attribution License (CC BY), which allows other persons to freely distribute a published work with mandatory reference to the authors of the original work and the first publication of the work in this journal.
Authors have the right to enter into separate additional agreements for the non-exclusive dissemination of the work in the form in which it was published by this journal (for example, to post the work in the electronic institutions' repository or to publish as part of a monograph), provided that the link to the first publication of the work in this journal is given.
The journal policy allows and encourages the authors to place the manuscripts on the Internet (for example, in the institutions' repositories or on personal websites), both before the presentation of this manuscript to the editorial board and during review procedure, as it contributes to the creation of productive scientific discussion and positively affects the efficiency and dynamics of citing the published work (see The Effect of Open Access).
