A case of the modus modelling of a concept (based on the concept CELEBRITY, actualised in modern English newspaper discourse)
DOI:
https://doi.org/10.26565/2218-2926-2010-01-06Keywords:
the concept CELEBRITY, the modi of the concept, logical and commonsense notion, stereotype, metaphoric and symbolic imagesAbstract
In this article the concept CELEBRITY is viewed as a discrete mental unit existing as a gestalt structure of interrelated modi which integrate cognitive and pragmatic content and are embodied in such forms of the concept as logical notion, commonsense notion, stereotype, metaphoric and symbolic images. The results achieved prove the activity-based understanding of the concept as filling a language form with meaning in the process of discursive interaction.
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