Food advertisement in English: a cognitive linguistic analysis
DOI:
https://doi.org/10.26565/2218-2926-2014-09-05Keywords:
basic frames, conceptual sphere, domain, food advertisement text, propositional schemas, rolesAbstract
The paper aims to expose conceptual background underlying English language texts advertising food. The analysis of such texts has three objectives in view: to model the conceptual arrangement of products the texts advertise, to expose the features of these products, and to determine other conceptual constituents of the advertisements. The author argues that the obtained data pertain to the contents of a typical grocery basket native speakers of English consume and reveal the necessary elements of food advertisements which help to successfully promote the products in the marketplace.
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