MARKETING AND MANAGEMENT UNDER CURRENT CONDITIONS IN UKRAINE: NOOSPHERIC ASPECT OF DEVELOPMENT

  • Chernov S.I.
Keywords: marketing, strategic and public management, democratization, decentralization, globalization, information society, informationalism, socio-cultural potential, marketing policy, regional sustainable and noospheric development, human resources

Abstract

The paper considers the phenomena of marketing and management from the perspective of the regional
noospheric development theory and its advantages over the theory of sustainable development.
The author presents his vision of the processes of forming and implementing a marketing policy
in the context of regional noospheric development and use of the socio-cultural potential of public
management under the current conditions of state administration modernizing in the line of public
administration and information society advancement.

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Published
2017-11-16
How to Cite
Chernov S.I. (2017). MARKETING AND MANAGEMENT UNDER CURRENT CONDITIONS IN UKRAINE: NOOSPHERIC ASPECT OF DEVELOPMENT. Pressing Problems of Public Administration, (2(52). Retrieved from https://periodicals.karazin.ua/apdu/article/view/20050
Issue
No. 2(52) (2017): Pressing problems of public administration
Section
Theory and History of Public Administration