MARKETING AND MANAGEMENT UNDER CURRENT CONDITIONS IN UKRAINE: NOOSPHERIC ASPECT OF DEVELOPMENT

Authors

  • Chernov S.I.

Keywords:

marketing, strategic and public management, democratization, decentralization, globalization, information society, informationalism, socio-cultural potential, marketing policy, regional sustainable and noospheric development, human resources

Abstract

The paper considers the phenomena of marketing and management from the perspective of the regional
noospheric development theory and its advantages over the theory of sustainable development.
The author presents his vision of the processes of forming and implementing a marketing policy
in the context of regional noospheric development and use of the socio-cultural potential of public
management under the current conditions of state administration modernizing in the line of public
administration and information society advancement.

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Published

2017-11-16

Issue

No. 2(52) (2017): Pressing problems of public administration

Section

Theory and History of Public Administration

How to Cite

MARKETING AND MANAGEMENT UNDER CURRENT CONDITIONS IN UKRAINE: NOOSPHERIC ASPECT OF DEVELOPMENT. (2017). Pressing Problems of Public Administration, 2(52). https://periodicals.karazin.ua/apdu/article/view/20050