Value Basis of Images of Life Success – the Result of Visual Studies

Abstract

The article presents the results of research value grounds of images of success in life. The authors have developed and tested the original visual technique, the use of which has made it possible to determine the value unreflected platform on which are projected images of success. It was found three relatively independent variables in the space of values that are in the real image of success begin to be present as a field of three centers of gravity, creating internal tension between the symbolic appeal (and hence value), "Money", "Family" and "Freedom".