Communicative Practice of «Information Share» as Immanent Element of Today’s Social Media

Abstract

The paper deals with the new communicative practices of social media - the practices of «sharing» or «exchanging» of information. Within which it is possible to allocate such basic logic manifestations as the following: the emergence of «fuzzy objects» that share or exchange which are defined as such global categories as «your world» and / or «your life»: your thoughts, photos, videos, your events and using of the word «share information» without the transmission of any information, but only to maintaining social contact or to providing access to join significant individuals or groups. Thus, we can emphasize the rhetorical power of the phenomenon of «share» and «share» information, which carries a positive connotation of equality, selflessness and provides information that is associated with positive social relationships. At the same time we dwell on the mystificative component of «positive exchange». We also examine main social functions and dysfunctions, manifested in social networks, when users exchange information and communicate, as well as basic motivational model provided due to such exchange.