Business Activity: Problems of Forming of the Motivation Complex

Abstract

The article deals with business activities in terms of the sociological interpretation of this category, that has an pronounced interdisciplinary nature. The historical and institutional backgrounds of business activity analized. The types of motivational structures (traditional, ethical, hierarchical, corporate, economic) and their elements that are positive, negative or neutral in addition to the implementation of business activity concidered. Particular attention is paid to the definition of motivational complex, and possible adequate manifestations of business activity in all spheres: economic, social, cultural, political and other.