Sociocultural Aspects of Projecting of Image of Social Environment

Abstract

 In the article the creation of images of social space is investigated in the context of the social engineering. Possibility of application of the image of social space as an element of social technologies for strengthening of group integration is grounded. On the basis of survey data conducted among Ukrainian respondents a necessity in a complex scientific approach to branding of images of Ukrainian territorial communities is grounded. The examples of territorial brands are analyzed in world and domestic practice.