The Influence of Mass Culture on Contemporary Consumer Practice

Authors

  • Iryna Bondarenko Pryazovskyi State Technical University, 7 st. University, Mariupol, 87555, Ukraine; V. N. Karazin Kharkiv National University, 4, Svoboda Sq., Kharkov 61022, Ukraine,

Keywords:

mass culture, consumer society, kitsch, glamour, consumer culture

Abstract

The origin and the content of mass culture in consumer practice are specified in this article. Semiotics rotation of values, senses, meanings has introduced into the modern society such phenomenon as kitsch, glamour, consumer culture. Spreading of mass culture results in widespread relativization of moral-ethical principles. That’s why the need to specify the influence of the mass culture on the process of the acceptance of consumer practice has arisen.

Author Biography

  • Iryna Bondarenko, Pryazovskyi State Technical University, 7 st. University, Mariupol, 87555, Ukraine; V. N. Karazin Kharkiv National University, 4, Svoboda Sq., Kharkov 61022, Ukraine,

    Senior Lecturer in the Department of Sociology and Social Work; PhD Student

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Published

2019-08-06

Issue

No. 1101 (2014)

Section

Empirical Researches of Modern Society

How to Cite

The Influence of Mass Culture on Contemporary Consumer Practice. (2019). Visnyk of V. N. Karazin Kharkiv National University. Series Sociological Studies of Contemporary Society: Methodology, Theory, Methods, 1101, 171-174. https://periodicals.karazin.ua/ssms/article/view/13644