State as a Subject in Space of Consumer Choice

Abstract

In the article the space of consumer choice and it’s subjects are examined. It is marked that a leading role in this space is played by such subject, as state, as it possesses the certain system of measures and instruments, allowing to change this space in desirable directions. To such measures the author takes 1) organizational is development of normatively-legal acts, that resolve or forbid a production or advancement of certain commodity or service; 2) socio-economic, that provide priorities of society above priorities of businesses for the increase of socio-economic indexes of life of citizens; 3) informative is maintenance of consumer values.