Mediasocialization of Modern Youth: Challenges and Responses

Abstract

The article deals with the socializing influence of modern media on young people in the conditions of the media society, its positive and negative consequences. The media behavior of youth has been considered as the system of personality actions in the media space, which includes various forms of media consumption and media production determined by young people’s media preferences and aimed at satisfying communicative, informational, cognitive, cultural, recreational and other needs. The peculiarities of the formation of a young person’s personality of the modern "digital generation" under the dual influence of the real and virtual worlds have been studied. Particular attention has been paid to the new media, in particular the Internet and the opportunities it provides to young people to meet their needs. The phenomenon of Internet addiction, its types, manifestations and risks have been analyzed. The attention has also been paid to the role of the family as a traditional institution of socialization in shaping the media behavior of young people. The conclusion has been made on the necessity of forming a media culture of a person as a person's ability to effectively interact with the media, to adequately behave in the information environment as the way of minimizing the risks of media influence.