Pecularities of Pre-Election Technologies as Instruments of Socio- Psychological Interaction

Abstract

The article is categorical and conceptual analysis of the subject field of scientific knowledge, highlights the major historical stages in the development of political technologies studied species and the essential features of the most common political technologies, defined level of personalization of domestic policy and the basic principles of the programs of political parties, as well as by specific sociological study revealed the level of influence on the growth of pre-election technologies ranking of future elections of deputies to the Supreme Soviet of Ukraine October VII convocation. This article presents the results of the research activities of Ternopil regional branch of the SAU, which is operated by the Department of Psychology and Social Work Ternopil National economic University. They can be applied by spin doctors, sociologists and social psychologists to develop a political doctrine or concept of a certain party, political models of its advertising or promotion of certain political ideas as well as to enrich the arsenal of many tools of social and psychological impact on the minds of citizens.