SOCIAL MEDIA AND BUSINESS: OPPORTUNITIES AND THREATS

Authors

DOI:

https://doi.org/10.26565/2524-2547-2016-51-19

Keywords:

social media, brand, e-commerce, content, customer base

Abstract

The article analyzes the influence of social media on the development of the Ukrainian business. Positive side of this influence, as well as possible risks for business are allocated.

Author Biography

  • Anna Kramarenko, V.N. Karazin Kharkiv National University, 4, Svobody Sq., Kharkiv, 61022, Ukraine

    PhD, Senior Lecturer

References

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Phil La Duke Using Social Media for Business Without Bleaching Out the Social [Electronic resource]. – Accessed mode : https://www.entrepreneur.com/article/276523.

Using Social Media to Increase Sales [Electronic resource]. – Accessed mode : http://cbcommunity.comcast.com/browse-all/details/using-social-media-to-increase-sales.

Nate Elliott How Does Your Brand Stack Up On Facebook, Twitter, And Instagram? [Electronic resource]. – Accessed mode : http://blogs.forrester.com/nate_elliott/15-09-15how_does_your_brand_stack_up_on_facebook_twitter_and_instagram.

It’s No Longer a Question Whether to Use Social Media for Customer Service [Electronic resource]. – Accessed mode: http://sproutsocial.com /insights/index/q2-2016.

Cynthia Johnson How Social Media Jeopardizes Data Security [Electronic resource]. – Accessed mode : https://www.entrepreneur.com /article/272459.

After the Boom: Texas Economy Downshifts in Energy Bust [Electronic resource]. – Accessed mode : http://www.dallasfed.org /fed/annual/index.cfm.

One out of five businesses are infected by Malware through Social Media [Electronic resource]. – Accessed mode : http://www.pandasecurity.com/mediacenter/social-media/uh-oh-one-out-of-five-businesses-areinfected-by-malware-through-social-media.

Published

2016-12-06

Issue

Section

SYSTEMS AND MECHANISMS FOR MANAGEMENT AND ADMINISTRATION OF SOCIAL ECONOMICS

How to Cite

SOCIAL MEDIA AND BUSINESS: OPPORTUNITIES AND THREATS. (2016). Social Economics, 51(1), 152-155. https://doi.org/10.26565/2524-2547-2016-51-19

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