Adventure discourse in «child» advertising

Abstract

The article examines the main adventure theme in children advertising. There were analyzed and typologized the commercials, where the adventure was an integral part of building the plot and was a factor in attracting and retaining the attention of children, as well as becoming a major factor of memorization of advertising and the advertised object by children’s audience. On the basis of the analyzed commercials the main types of adventures that are most often found in commercial communications were highlighted.