«The inspection of food» programs as a tool for improving consumer awareness (for example, the programs «Znak jakosti (Quality Mark)» and «Kontrolna zakupka (Check Purchase)»)

Abstract

In the article the quantitative and qualitative characteristics of the «food inspection» TV programs were analyzed and the creating technology of such projects was described. Here is studied the demand of TV programs, which specialize in the quality inspection of food, and also characterized practical usefulness of such programs in relation to correcting defects in food production and raising public awareness of this issue. There were determined the essence and thematic content of consumer projects on modern television. In addition, during the research methods and techniques that are used for visual representation of authors and authentication processes of visual inspection of food and various products for quality were examined.