Social advertising as a way of stabilization in the crisis

Abstract

The features of the interpretation of «social advertising» are studied in the article. The value of advertising in social life is reviewed. The history of the development and functioning of social advertising are characterized. The key moments in the development of social advertising are marked. The examples of social advertising of the ancient world, the Soviet Union, The United States of America and the United Kingdom are presented. The price of social advertising in modern media scene is determined. Social advertising and commercial advertising are collated. Here are also compared public service advertisements with publicity, public relations, and propaganda. The important social problems in Ukraine are named (ecology, health, AIDS, the traffic laws etc.). The main themes of social advertising in Ukraine are emphasized. The examples of Ukrainian social advertising are presented. The most interesting slogans in Ukrainian and global announcement are considered. The specificity of political advertising in Ukraine is pointed. The research deals with the study of a mechanism of social advertising which has influence on target audience. The social advertising as a way to stabilize the crisis is shown. The positive effects of public announcement are explained