Ukrinform: from an object to a subject of the world news space

Abstract

In the paper it is investigated how a national news agency of Ukraine since its foundation sought to supply the world’s news media, but the imperial system of the USSR had blocked such activities. The author believes that the relationship between the TASS and RATAU (Ukrinform) are fully consistent with the unequal information exchange between Reuters, Gavas and Wolf and media of the colonial countries. Such discriminatory exchange agreement was assigned to World News Ring. Also it was used a multistage control mechanism of the information agency, known as gatekeeping theory. For the first time, significant efforts on independent output Ukrinform news to the world market in the year 2005 have been taken under President Viktor Yushchenko. But the Agency did not have enough human resources capacity for the implementation of the programme of reform. After the Revolution of Dignity Ukrinform was able to significantly change the situation. The Agency now actively informs the world community about the life of an independent Ukraine. Ukrinform uses the experience of the world’s leading agencies when creating a multimedia platform of Ukraine