Business management in Ukraine in the context of the digital economy and wartime challenges
Abstract
Business management in the context of the digital economy and military challenges is of particular relevance to Ukraine. The object of the study is the transformation of management processes of domestic enterprises under the influence of digitalization and crisis factors.
Problem statement. The problem lies in the significant digital divide between large businesses and small and medium-sized enterprises, the insufficient level of digital competencies of managers and employees, as well as cybersecurity risks and imperfect regulatory frameworks.
Unresolved aspects of the problem. The issues of forming comprehensive models for assessing the effectiveness of digital transformation, taking into account industry-specific features, and integrating public digital services into business processes remain unresolved.
Purpose of the article. The purpose of the article is to study the peculiarities of business management in Ukraine in the context of the digital economy and military challenges, and to identify the key risks and prospects for the digital transformation of enterprises.
Presentation of the main material. The article uses a combined approach that combines the analysis of scientific sources, statistical data and practical cases of Ukrainian and foreign companies. The author examines the impact of digital technologies on management decisions, organizational flexibility and business competitiveness. Particular attention is paid to the role of public policy, development of digital competencies of personnel, and adaptation of international experience to the conditions of the military crisis.
Conclusions. The results show that digitalization helps to increase productivity, optimize business processes, form new models of interaction and integrate Ukrainian enterprises into global markets. The practical significance of the study is to develop recommendations for entrepreneurs and government agencies on digital transformation strategies in times of war.
Downloads
References
Berezovska, L., & Kyrychenko, A. (2022). Development of e-commerce in Ukraine and the EU. Economy and Society, 42, Article 42-15. DOI: https://doi.org/10.32782/2524-0072/2022-42-15 [in Ukranian]
Better Regulation Delivery Office (BRDO). (2024, June 10). Digitalisation of Ukrainian SMEs: What was discussed at the workshop organised by the OECD. Retrieved from: https://brdo.com.ua/en/news/tsyfrovizatsiya-ukrayinskogo-msp-pro-shho-govoryly-na-vorkshopi-organizovanomu-oesr/
Burka, B., & Shkoda, M. (2024). Development of e-commerce in Ukraine in the conditions of digital transformation, mobile technologies and economic instability caused by military actions. Strategic Economic Research Journal, 6(23), 8–17. DOI: https://doi.org/10.30857/2786-5398.2024.6.1 [in Ukranian]
Ciampi, F., Faraoni, M., Ballerini, J., & Meli, F. (2022). The co-evolutionary relationship between digitalization and organizational agility: Ongoing debates, theoretical developments and future research perspectives. Technological Forecasting and Social Change, 176, 121383. DOI: https://doi.org/10.1016/j.techfore.2021.121383
Hrynko, T., Gviniashvili, T., & Kaliberda, M. (2023). Strategic enterprise management in the digital economy. Economy and Society, 50, Article 50-71. DOI: https://doi.org/10.32782/2524-0072/2023-50-71 [in Ukranian]
Ilchuk, M., Kyrychenko, A., & Vodnitskyi, M. (2023). Development of e-commerce in Ukraine in the war and post-war conditions. Science and Innovation, 19(3), 3–14. DOI: https://doi.org/10.15407/scine19.03.003
Ingram, G., & Vora, P. (2024, January 30). Ukraine: Digital resilience in a time of war. Brookings Institution, Center for Sustainable Development. Retrieved from: https://www.brookings.edu/articles/ukraine-digital-resilience-in-a-time-of-war/
McKinsey & Company. (2022, December 6). The state of AI in 2022—and a half decade in review [Survey]. Retrieved from https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2022-and-a-half-decade-in-review
Melnyk, O. H., & Ruda, M. V. (2024). Strategic aspects of digital business transformation. Management and Entrepreneurship in Ukraine, 2(12), 196–209. DOI: https://doi.org/10.23939/smeu2024.02.196 [in Ukranian]
Ministry of Digital Transformation of Ukraine. (2021, March 30). Digital competence framework for Ukrainian citizens [PDF file]. Retrieved from: https://thedigital.gov.ua/storage/uploads/files/news_post/2021/3/mintsifra-oprilyudnyue-ramku-tsifrovoi-kompetentnosti-dlya-gromadyan/%D0%9E%D0%A0%20%D0%A6%D0%9A.pdf [in Ukranian]
Ministry of Digital Transformation of Ukraine. (2024, January 11). Results of digital transformation in the regions of Ukraine for 2023. Cabinet of Ministers of Ukraine. Retrieved from: https://www.kmu.gov.ua/news/rezultaty-tsyfrovoi-transformatsii-v-rehionakh-ukrainy-za-2023-rik [in Ukranian]
Mishchenko, V. I. (2022). Strategic management of digital transformation processes in the economy. Economy of Ukraine, 1, 67–81. Retrieved from: http://nbuv.gov.ua/UJRN/EkUk_2022_1_6 [in Ukranian]
Nazarenko, O. (2023, September). Digital transformation of Ukraine’s economy in the conditions of war. National Institute for Strategic Studies. Retrieved from: https://niss.gov.ua/news/komentari-ekspertiv/tsyfrova-transformatsiya-ekonomiky-ukrayiny-v-umovakh-viyny-veresen-2023 [in Ukranian]
OECD. (2022, July 1). Digitalisation for recovery in Ukraine. OECD Policy Responses on the Impacts of the War in Ukraine. OECD Publishing. DOI: https://doi.org/10.1787/c5477864-en
OECD. (2024). Enhancing resilience by boosting digital business transformation in Ukraine. OECD Publishing. DOI: https://doi.org/10.1787/4b13b0bb-en
Sak, T. V. (2021). Electronic commerce: Global trends, diagnostics, strategic orientations. Marketing and Digital Technologies, 5(3), 30–42. DOI: https://doi.org/10.15276/mdt.5.3.2021.3 [in Ukranian]
Sychova, O., Osypenko, N., & Petrishyna, T. (2023). Digital marketing as a tool for sustainable business development. Economy and Society, 50, Article 50-32. DOI: https://doi.org/10.32782/2524-0072/2023-50-32 [in Ukranian]
Van de Wetering, R., Mikalef, P., & Pateli, A. (2018). Strategic alignment between IT flexibility and dynamic capabilities: An empirical investigation. International Journal of IT/Business Alignment and Governance, 9(1), 1–20. DOI: https://doi.org/10.4018/IJITBAG.2018010101
World Bank. (2023, November 30). The World Bank and Ukraine: Laying the groundwork for reconstruction in the midst of war. Retrieved from: https://projects.worldbank.org/en/results/2023/11/30/the-world-bank-and-ukraine-laying-the-groundwork-for-reconstruction-in-the-midst-of-war
World Economic Forum. (2023, April 30). The future of jobs report 2023. World Economic Forum. Retrieved from: https://www3.weforum.org/docs/WEF_Future_of_Jobs_2023.pdf
Yakushko, I. (2022). The essence and features of digital transformation. Problems and Prospects of Economics and Management, 4(28), 75–82. Retrieved from: http://ppeu.stu.cn.ua/article/view/262608 [in Ukranian]
Copyright (c) 2025 FINANCIAL AND CREDIT SYSTEMS: PROSPECTS FOR DEVELOPMENT
This work is licensed under a Creative Commons Attribution 4.0 International License.
