BRAND MANAGEMENT AS A PART OF COMPETITIVENESS OF INFORMATION INDUSTRY

Authors

  • М. В. Гнилицький Харьковский национальный университет имени В.Н. Каразина

Keywords:

globalization, competition, brand management, information technology and capabilities

Abstract

The paper describes the main features of the development of information industry in Ukraine, acidified main negative factors affecting the information sector. Proved the importance of brand management in the management of information technology companies. The place brand management for management industry.

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Published

2013-09-01

Issue

No. 1047 (2013): ВІСНИК Серія «Економічна»

Section

Economic management. Economics of enterprises

How to Cite

BRAND MANAGEMENT AS A PART OF COMPETITIVENESS OF INFORMATION INDUSTRY. (2013). Bulletin of V. N. Karazin Kharkiv National University Economic Series, 1047, 100-104. https://periodicals.karazin.ua/economy/article/view/14183